C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
40%
40% -- low roi challenge for marketing leaders (2026)
40% of surveyed senior marketing professionals cite low ROI as a top challenge where martech value leaks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
231
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (2)
Martechvibe
Primary
Tier A
https://martechvibe.com/article/marketers-are-moving-from-experimentation-to-execution-state-of-mart… ↗
Source Article
Martechvibe Launches ‘State of Martech 2026’ Report
Marketers are Moving from Experimentation to Execution: State of Martech 2026 Report
Martechvibe’s State of Martech 2026 report draws on insights from the global marketing community. It speaks on the attitudes towards technology investment, ROI pressure, AI maturity, stack integration, and the decis…
Also cited by
cio.com
https://www.cio.com/
2026-08-18
Original Research
Martechvibe
· Original study ↗
Methodology
Insights from 231 senior marketing professionals
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
marketing leaders: 40% low roi challenge. Source: Martechvibe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/low-roi-top-challenge
HTML Embed
<blockquote cite="https://lighthousedata.io/data/low-roi-top-challenge" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- low roi challenge for marketing leaders<br><small>Source: Martechvibe (2026) · <a href="https://lighthousedata.io/data/low-roi-top-challenge" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.