B Evidence Grade B Safe to Cite Current

80%

80% -- engagement deficit low reply rate for Businesses replying to 10% of reviews vs businesses replying to 30% of reviews (2026)

Name: Engagement Deficit Low Reply Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2026 · n=64,000 · Trustpilot

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Attribution: Trustpilot View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2026

Entity

Businesses replying to 10% of reviews vs businesses replying to 30% of reviews

Sample Size

64,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Trustpilot Primary Tier A

https://au.business.trustpilot.com/webinars-videos/undefined/how-to-make-customer-satisfaction-your-… ↗

Confidence: 98/100 Vintage: 2026 Channel: Common Crawl

Source Article

How to make customer satisfaction your key differentiator

Original Research

Trustpilot · Original study ↗

Methodology

Trustpilot global benchmark study of 64,000 locations in four countries; engagement defined as GMB profile actions

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Businesses replying to 10% of reviews vs businesses replying to 30% of reviews: 80% engagement deficit low reply rate. Source: Trustpilot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/low-reply-rate-engagement-deficit

HTML Embed

<blockquote cite="https://lighthousedata.io/data/low-reply-rate-engagement-deficit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- engagement deficit low reply rate for Businesses replying to 10% of reviews vs businesses replying to 30% of reviews<br><small>Source: Trustpilot (2026) · <a href="https://lighthousedata.io/data/low-reply-rate-engagement-deficit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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