B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

9% -- share of low ces customers showing reduced loyalty for customers with low Customer Effort Score (2026)

Name: Share Of Low Ces Customers Showing Reduced Loyalty Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2026 · Corporate Executive Board (CEB)

9% of customers who reported low Customer Effort Scores showed reduced loyalty in the future.

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Attribution: Corporate Executive Board (CEB) View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2026

Entity

customers with low Customer Effort Score

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Corporate Executive Board (CEB) Primary Tier B

https://astutesolutions.com/blog/articles/how-to-measure-customer-satisfaction ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Customer Satisfaction Measurements: How to Measure CSAT Accurately

Original Research

Corporate Executive Board (CEB) · Original study ↗

Methodology

CEB Customer Effort Score research cited by Astute Solutions

Methodology documented

Trend Over Time

Period	Value	Change
2018	9%
2026 (current)	9%	0%

Segmentation

Industrymarketing

Cite this stat

Plain Text

customers with low Customer Effort Score: 9% share of low ces customers showing reduced loyalty. Source: Corporate Executive Board (CEB) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/low-ces-reduced-loyalty

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<blockquote cite="https://lighthousedata.io/data/low-ces-reduced-loyalty" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- share of low ces customers showing reduced loyalty for customers with low Customer Effort Score<br><small>Source: Corporate Executive Board (CEB) (2026) · <a href="https://lighthousedata.io/data/low-ces-reduced-loyalty" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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