B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12.8%
12.8% -- sentiment score difference lost vs won deals for B2B sales calls (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12.8%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
20,858
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gong.io
Primary
Tier B
http://beyondcodes.com/are-you-letting-happy-ears-think-that-you-are-about-to-close-a-deal/ ↗
Source Article
Are You Letting 'Happy Ears' Think That You Are About To Close A Deal? - B2B Lead Generation Company
Original Research
Gong.io
· Original study ↗
Methodology
Gong.io analysis of 20,858 transcribed B2B sales calls using sentiment scoring from -2 to +2
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales calls: 12.8% sentiment score difference lost vs won deals. Source: Gong.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lost-deals-higher-sentiment
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lost-deals-higher-sentiment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.8%</strong> -- sentiment score difference lost vs won deals for B2B sales calls<br><small>Source: Gong.io (2026) · <a href="https://lighthousedata.io/data/lost-deals-higher-sentiment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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