B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- click through rate lift from loss framing for ecommerce product pages (2025)
Framing offers around what users lose by not acting can increase click-through rates by 30% to 40%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
weblics.agency
Primary
Tier C
https://www.weblics.agency/blog/the-psychology-behind-high-converting-product-pages ↗
Source Article
Psychology Behind High-Converting Product Pages
Why Ecommerce Buyer Psychology Determines the Sale Before You Scroll
- The 3-Second Threat Scan: What Your Visitor's Brain Does First
- Relevance Calibration: How Customers Decide the Page is "For Them"
- Trust Signals and the Trust Audit Every Visitor Runs
- Social Proof Psychology: Why Reviews Do …
Original Research
weblics.agency
· Original study ↗
Methodology
Range reported; midpoint used. Original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce product pages: 30% click through rate lift from loss framing. Source: weblics.agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loss-framing-ctr-lift-30-40
HTML Embed
<blockquote cite="https://lighthousedata.io/data/loss-framing-ctr-lift-30-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- click through rate lift from loss framing for ecommerce product pages<br><small>Source: weblics.agency (2025) · <a href="https://lighthousedata.io/data/loss-framing-ctr-lift-30-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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