B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- video watch completion rate for L’ORÉAL PARiS 'Beauty Minute' campaign (2012)
30% of users who expanded the L'ORÉAL PARiS 'Beauty Minute' expandable ad in Germany watched the entire 30-second embedded video.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier A
http://adsense.blogspot.ie/2013/03/the-brand-revolution-is-underway.html ↗
Source Article
Inside AdSense Blog
The brand revolution is underway
Thursday, March 21, 2013 | 9:10:00 AM
Labels: Other
(cross posted from the Inside AdWords blog)
As we’ve said before, we’ve entered the next wave of digital marketing, as major brands like L’Oreal, Audi and Kay Jewelers embrace digital media and make it a core part o…
Original Research
Google
· Original study ↗
Methodology
Expandable ad in Germany
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
L’ORÉAL PARiS 'Beauty Minute' campaign: 30% video watch completion rate. Source: Google (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loreal_engagement_ad_performance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/loreal_engagement_ad_performance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- video watch completion rate for L’ORÉAL PARiS 'Beauty Minute' campaign<br><small>Source: Google (2012) · <a href="https://lighthousedata.io/data/loreal_engagement_ad_performance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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