B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- in taxi purchase conversion rate for NYC taxi passengers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
75
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier C
https://digiday.com/marketing/adweek-tracking-the-evolution-of-loreal-marketing/ ↗
Source Article
L'Oreal: Ads Matter Less
Original Research
Digiday
· Original study ↗
Methodology
Among passengers who snapped a tag
Methodology documented
Segmentation
Industryecommerce
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
NYC taxi passengers: 25% in taxi purchase conversion rate. Source: Digiday (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loreal-taxi-shop-purchase-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/loreal-taxi-shop-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- in taxi purchase conversion rate for NYC taxi passengers<br><small>Source: Digiday (2026) · <a href="https://lighthousedata.io/data/loreal-taxi-shop-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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