B
Evidence Grade B
Graded
under review
Safe to Cite
Current
73%
73% -- mobile purchase conversion rate for Kiehl's consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
75
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Digiday
Primary
Tier C
https://digiday.com/marketing/adweek-tracking-the-evolution-of-loreal-marketing/ ↗
Source Article
L'Oreal: Ads Matter Less
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
Original Research
Digiday
· Original study ↗
Methodology
Among people that signed up and received messages about new product launches
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kiehl's consumers: 73% mobile purchase conversion rate. Source: Digiday (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loreal-kiehls-mobile-purchases
HTML Embed
<blockquote cite="https://lighthousedata.io/data/loreal-kiehls-mobile-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- mobile purchase conversion rate for Kiehl's consumers<br><small>Source: Digiday (2026) · <a href="https://lighthousedata.io/data/loreal-kiehls-mobile-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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