B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- ctr change rate for L'Oréal Google Ads (2026)
L'Oréal's Google Ads CTR decreased by 10% following keyword portfolio expansion and automation.
- Result of implementing Amanda AI automation and expanding to a wider keyword set
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amanda AI
Primary
Tier B
https://amandaai.com/product/case-studies/loreal/ ↗
Source Article
L’Oréal: How a global beauty portfolio unlocked search at scale
Original Research
Amanda AI
· Original study ↗
Methodology
Vendor case study; single-brand campaign results
Methodology documented
Segmentation
IndustryBeauty
Company SizeEnterprise
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
L'Oréal Google Ads: 10% ctr change rate. Source: Amanda AI (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loreal-ctr-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/loreal-ctr-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- ctr change rate for L'Oréal Google Ads<br><small>Source: Amanda AI (2026) · <a href="https://lighthousedata.io/data/loreal-ctr-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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