B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30
30 -- content variants tested for Lore (JDE Peet's coffee brand) (2026)
For social media concept testing deployed across Facebook and Instagram, approximately 30 different content variants were created for Lore.
- Value is approximate ("approximately 30")
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Orchard
Primary
Tier C
https://allthingsinnovation.com/content/discussion/claimed-vs-real-using-social-media-to-close-the-s… ↗
Source Article
Claimed vs. Real: Using Social Media to Close the Say-Do Gap
Original Research
Orchard
· Original study ↗
Methodology
Case study of social media concept testing deployed across Facebook and Instagram
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lore (JDE Peet's coffee brand): 30 content variants tested. Source: Orchard (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lore-content-variants-30
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<blockquote cite="https://lighthousedata.io/data/lore-content-variants-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30</strong> -- content variants tested for Lore (JDE Peet's coffee brand)<br><small>Source: Orchard (2026) · <a href="https://lighthousedata.io/data/lore-content-variants-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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