B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17%
17% -- preference growth for long form video for younger consumers (2025)
About 17% more younger consumers prefer longer videos compared to a few years ago.
- Unsourced claim in a marketing blog post
- Comparison baseline 'a few years ago' is unspecified
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dypatilonline.com
Primary
Tier C
https://www.dypatilonline.com/blogs/marketing-trends-for-mba-students ↗
Source Article
Marketing Trends for MBA Students to Watch Out for in 2025
Explore top 10 marketing trends for 2025—AI, personalization, sustainability, and more—plus tips tailored for online MBA students at DPU-COL.
DPU COL
August, 30 2025
3352
Marketing has changed a lot in the last five years. Things like artificial intelligence, data privacy rules, new content types, a…
Original Research
dypatilonline.com
· Original study ↗
Methodology
Unsourced claim in a blog post; baseline period vague
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
younger consumers: 17% preference growth for long form video. Source: dypatilonline.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/longer-video-preference-growth-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/longer-video-preference-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- preference growth for long form video for younger consumers<br><small>Source: dypatilonline.com (2025) · <a href="https://lighthousedata.io/data/longer-video-preference-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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