B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

70%

70% -- share of searches for long-tail search queries (longer, lower-volume searches) (2015)

2015  · Traction book (Gabriel Weinberg and Justin Mares)

Long-tail search queries make up 70% of all search queries.

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Attribution: Traction book (Gabriel Weinberg and Justin Mares) View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2015
Entity
long-tail search queries (longer, lower-volume searches)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Traction book (Gabriel Weinberg and Justin Mares) Primary Tier B
https://sipreads.com/traction ↗
Confidence: 52/100 Vintage: 2015 Channel: Deep Crawl
Source Article
Traction Book Summary by Gabriel Weinberg and Justin Mares
Book summary of Traction How any startup can achieve explosive customer growth! Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing. If you have traction, all your technical, market, and team ri…
Original Research
Traction book (Gabriel Weinberg and Justin Mares) · Original study ↗

Practitioner estimate from the business book 'Traction'; page is a book summary with no underlying methodology disclosed. Long-tail = longer queries that individually get few searches but collectively dominate search volume.

Methodology documented
Industrymarketing
Plain Text
long-tail search queries (longer, lower-volume searches): 70% share of searches. Source: Traction book (Gabriel Weinberg and Justin Mares) (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/long-tail-searches-share
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<blockquote cite="https://lighthousedata.io/data/long-tail-searches-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of searches for long-tail search queries (longer, lower-volume searches)<br><small>Source: Traction book (Gabriel Weinberg and Justin Mares) (2015) · <a href="https://lighthousedata.io/data/long-tail-searches-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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