B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- share of searches for commerce sites (Amazon, eBay) (2026)
Commerce sites like Amazon and eBay account for 10% of desktop searches across 41 analyzed domains.
- Limited to desktop search behavior across 41 domains
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro and Datos
Primary
Tier B
https://healthroutedaily.co/the-brand-tax-how-google-profits-from-demand-you-already-own/569887/ ↗
Source Article
The Brand Tax: How Google Profits From Demand You Already Own
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free!
Branded search inflates your return on ad spend (ROAS) by taking credit for demand you already own, and every input in the paid acquisition model is getting worse simultaneously.
This week, you’ll cover:
- The math on h…
Original Research
SparkToro and Datos
· Original study ↗
Methodology
SparkToro and Datos desktop search behavior research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
commerce sites (Amazon, eBay): 10% share of searches. Source: SparkToro and Datos (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/commerce-sites-10-percent-searches
HTML Embed
<blockquote cite="https://lighthousedata.io/data/commerce-sites-10-percent-searches" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- share of searches for commerce sites (Amazon, eBay)<br><small>Source: SparkToro and Datos (2026) · <a href="https://lighthousedata.io/data/commerce-sites-10-percent-searches" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.