B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- form conversion rate for Facebook campaign entry forms with too many fields (2013)
Facebook campaign entry forms with too many fields can see conversion rates drop as low as 30%.
- Source states conversion can be as low as 30% or 35% depending on excess fields
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Agorapulse
Primary
Tier A
https://www.agorapulse.com/es/blog/verdad-sobre-tasas-de-conversion-en-aplicaciones-de-facebook/ ↗
Source Article
La verdad sobre las tasas de conversión de las aplicaciones de Facebook
Original Research
Agorapulse
· Original study ↗
Methodology
Range 30-35%; midpoint 32.5 used per extraction rules. Forms with too many fields (birthday, address, phone, etc.) can push conversion this low per Agorapulse internal data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook campaign entry forms with too many fields: 30% form conversion rate. Source: Agorapulse (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/long-form-conversion-rate-32-5
HTML Embed
<blockquote cite="https://lighthousedata.io/data/long-form-conversion-rate-32-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- form conversion rate for Facebook campaign entry forms with too many fields<br><small>Source: Agorapulse (2013) · <a href="https://lighthousedata.io/data/long-form-conversion-rate-32-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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