B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

56.1%

56.1% -- social share increase for 1,000-2,000 word content (2023)

2023  · Backlinko

Content containing 1,000-2,000 words generates an average of 56.1% more social media shares than content with fewer than 1,000 words.

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Attribution: Backlinko View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
56.1%
Unit
Percentage
Data Vintage
2023
Entity
1,000-2,000 word content
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Backlinko Primary Tier C
https://www.bigstarcopywriting.com/blog/content-marketing/180-content-marketing-statistics/ ↗
Confidence: 23/100 Vintage: 2023 Channel: Common Crawl
Source Article
180+ Marketing Statistics to Support Your Marketing Strategy
Original Research
Backlinko · Original study ↗

Cited from Backlinko

Methodology documented
IndustryContent Marketing RoleContent Marketer Channelcontent
Plain Text
1,000-2,000 word content: 56.1% social share increase. Source: Backlinko (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/long-form-content-social-shares
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<blockquote cite="https://lighthousedata.io/data/long-form-content-social-shares" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56.1%</strong> -- social share increase for 1,000-2,000 word content<br><small>Source: Backlinko (2023) · <a href="https://lighthousedata.io/data/long-form-content-social-shares" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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