B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- share of creative directors who are female for London advertising industry (2018)
Only 14% of Creative Directors in London are female.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2018
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
berlin-school.com
Primary
Tier C
https://www.berlin-school.com/blog/words-action-leading-change-advertising-becky-mcowen-banks ↗
Source Article
Leading Change in Advertising with Becky McOwen Banks
Original Research
berlin-school.com
· Original study ↗
Methodology
Figure cited in an interview with a creative leader; original research source not identified
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
RoleCreative Director
Channelcontent
Cite this stat
Plain Text
London advertising industry: 14% share of creative directors who are female. Source: berlin-school.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/london-female-creative-directors-14pct
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<blockquote cite="https://lighthousedata.io/data/london-female-creative-directors-14pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- share of creative directors who are female for London advertising industry<br><small>Source: berlin-school.com (2018) · <a href="https://lighthousedata.io/data/london-female-creative-directors-14pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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