B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- share of creative directors who are female for US creative agencies (2017)
Only 3% of Creative Directors in creative agencies in the US were female.
- Historical statistic that inspired the 3% Movement in the USA
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2017
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The 3% Movement (3percentconf.com)
Primary
Tier C
https://www.iknowho.com.au/blog/2017/09/why-we-need-to-sort-out-gender-equality-in-the-creative-indu… ↗
Source Article
Why we need to sort out Gender Equality in the Creative | iknowho
Why we need to sort out Gender Equality in the Creative Industry
Recently I was lucky enough to attend the first 3% conference in Australia. If you don’t know what the hell this is all about, it was born in the USA out of the fact that in creative agencies at Creative Director level, only 3% of CDs …
Original Research
The 3% Movement (3percentconf.com)
· Original study ↗
Methodology
Cited at the 3% Conference (Australia); originates from the US 3% Movement research
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleCreative Director
Channelcontent
Cite this stat
Plain Text
US creative agencies: 3% share of creative directors who are female. Source: The 3% Movement (3percentconf.com) (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/female-creative-directors-3-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/female-creative-directors-3-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- share of creative directors who are female for US creative agencies<br><small>Source: The 3% Movement (3percentconf.com) (2017) · <a href="https://lighthousedata.io/data/female-creative-directors-3-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.