B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
39%
39% -- click through rate uplift from location personalization for location-personalized emails (2024)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
10 Email Marketing Optimizations That Will Transform Your Startup
Email marketing is not a game of chance. It’s a calculated science, a blend of art and analytics. And when it comes to optimizing your startup’s email marketing campaigns, the stakes are high.
In the crowded digital landscape, your emails are your lifeline to your customers. They’re your chance to c…
Methodology
Cited statistic; original research not identified
Methodology documented
Segmentation
Industrymarketing
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Plain Text
location-personalized emails: 39% click through rate uplift from location personalization. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/location-personalization-ctr-39
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<blockquote cite="https://lighthousedata.io/data/location-personalization-ctr-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- click through rate uplift from location personalization for location-personalized emails<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/location-personalization-ctr-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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