B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47%
47% -- consumers valuing locally owned businesses for consumers (2026)
47% of consumers report that locally owned businesses are important when making a purchase decision.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.marketandme.co.uk/post/what-you-need-to-know-from-the-2026-trend-reports ↗
Source Article
2026 Consumer Trends: What's Changing (And What It Means For Your Business
2026 Consumer Trends: What's Changing (And What It Means For Your Business
You're running a business and trying to nail your own January and 2026 intentions. Thinking about global trend reports and consumer behaviours probably isn't top of your to-do list.
But you do need to know what's changing, wh…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 47% consumers valuing locally owned businesses. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/locally-owned-businesses-purchase-decision-2026
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<blockquote cite="https://lighthousedata.io/data/locally-owned-businesses-purchase-decision-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- consumers valuing locally owned businesses for consumers<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/locally-owned-businesses-purchase-decision-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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