B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- download increase from localized listings for app store listings (2025)
Localized app store listings can increase downloads by up to 40% in some markets according to a 2025 IAB report.
- up to 40%
- applies to some markets
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier C
https://applaunchpartners.com/aso-for-app-updates-dont-launch-until-you-read-this/ ↗
Source Article
App Update ASO: Optimize Keywords & Titles Now
Original Research
IAB
· Original study ↗
Methodology
Cited as a 2025 IAB report; original report not linked
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
app store listings: 40% download increase from localized listings. Source: IAB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/localized-app-listings-downloads-40
HTML Embed
<blockquote cite="https://lighthousedata.io/data/localized-app-listings-downloads-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- download increase from localized listings for app store listings<br><small>Source: IAB (2025) · <a href="https://lighthousedata.io/data/localized-app-listings-downloads-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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