B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
34.5%
34.5% -- willingness to pay premium for local supply chains for US shoppers (2026)
Shoppers are willing to pay an estimated premium of around 34.5% for products from short, local supply chains.
- The source cites generic research without naming the specific study or methodology.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
grazecart.com
Primary
Tier C
https://www.grazecart.com/blog/farm-store-competing-with-grocery ↗
Source Article
Competing With Grocery Stores | GrazeCart
You didn't get into this to move pallets or chase the lowest price. Whether you run a farm store or a small independent grocery, you're in it to put good food in your neighbors' hands and to know the people you're feeding. That's a different business than the one the big chains run — and it's a bett…
Original Research
grazecart.com
· Original study ↗
Methodology
Cited as 'Research pegs' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US shoppers: 34.5% willingness to pay premium for local supply chains. Source: grazecart.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-supply-chain-premium-34.5
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-supply-chain-premium-34.5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- willingness to pay premium for local supply chains for US shoppers<br><small>Source: grazecart.com (2026) · <a href="https://lighthousedata.io/data/local-supply-chain-premium-34.5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.