B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- local search conversion rate for consumers (2017)
72% of consumers who perform a local search visit a store within five miles.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
30
Freshness
95
Sources (4)
WordStream
Primary
Tier C
https://www.fasturtle.com/local-seo-101/ ↗
Source Article
Local SEO 101 | Fasturtle Digital
Local SEO 101
June 28, 2017
Local SEO refers to optimizing your business’s online presence so that users doing proximity searches find your listing at the top of search engine results pages (SERPs). According to WordStream, 72% of consumers visit a store within five miles after doing a local search.…
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Original Research
WordStream
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% local search conversion rate. Source: WordStream (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-seo-stat-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-seo-stat-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- local search conversion rate for consumers<br><small>Source: WordStream (2017) · <a href="https://lighthousedata.io/data/local-seo-stat-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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