B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- share of local searches triggering ai generated responses for local search (2026)
68% of local searches trigger AI-generated responses according to Brightly.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brightly
Primary
Tier C
https://surfeo.ai/en/blog/local-geo-near-me-searches ↗
Source Article
Local GEO: Win 'Near Me' Searches on ChatGPT and Gemini
Local GEO: Win 'Near Me' Searches on ChatGPT and Gemini
Picture a customer opening ChatGPT and typing: "Who's the most reliable plumber in downtown Austin?" If your business isn't named in that answer, the customer is already dialing your competitor.
This is happening right now, every day, across th…
Original Research
Brightly
· Original study ↗
Methodology
Cited from Brightly via Surfeo blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
local search: 68% share of local searches triggering ai generated responses. Source: Brightly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-searches-ai-responses-2026
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<blockquote cite="https://lighthousedata.io/data/local-searches-ai-responses-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of local searches triggering ai generated responses for local search<br><small>Source: Brightly (2026) · <a href="https://lighthousedata.io/data/local-searches-ai-responses-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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