B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- local search visit rate for US consumers using internet search to find local businesses (2015)
An estimated 88% of Americans who substituted internet searches for phone books went to the business they found within 24 hours.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
A Guide to Web Design Basics For Small Businesses | Linchpin SEO
The days of looking up a small business in the phone book or by driving by their storefront have all but vanished like the horse and cart. Consumers these days are using the internet not just to look up specific businesses but also to discover what buying options they have, whether online or at loca…
Methodology
Secondary citation in a web design guide; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers using internet search to find local businesses: 88% local search visit rate. Source: (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-searchers-visit-business-24-hours
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<blockquote cite="https://lighthousedata.io/data/local-searchers-visit-business-24-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- local search visit rate for US consumers using internet search to find local businesses<br><small>Source: (2015) · <a href="https://lighthousedata.io/data/local-searchers-visit-business-24-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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