B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

76%

76% -- local search visit rate for consumers searching locally (2026)

2026  · Google/Ipsos

76% of consumers who conduct a local search visit a business within 24 hours.

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Attribution: Google/Ipsos View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
consumers searching locally
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Google/Ipsos Primary Tier C
https://www.baadigi.com/services/digital-marketing ↗
Confidence: 48/100 Vintage: 2026 Channel: Common Crawl
Source Article
Digital Marketing for Contractors — Full-Funnel
Original Research
Google/Ipsos · Original study ↗

Google/Ipsos research cited by agency service page

Methodology documented
Industrymarketing
Plain Text
consumers searching locally: 76% local search visit rate. Source: Google/Ipsos (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-search-visit-24h-76pct
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<blockquote cite="https://lighthousedata.io/data/local-search-visit-24h-76pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- local search visit rate for consumers searching locally<br><small>Source: Google/Ipsos (2026) · <a href="https://lighthousedata.io/data/local-search-visit-24h-76pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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