B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- share of local searchers visiting store within five miles for consumers who did a local search (2023)
72% of consumers who did a local search visited a store within five miles.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.really-affordable-seo.com/seo-blog/dominate-your-neighborhood-a-beginners-guide-to-local… ↗
Source Article
Dominate Your Neighborhood: A Beginner's Guide to Local SEO
As a small business owner, you may have heard the term "local SEO" thrown around, but what does it actually mean? Local SEO is the process of optimizing your website and online presence to appear higher in search engine results for local searches. It’s also something I specialize in. :)
In this guid…
Original Research
HubSpot
· Original study ↗
Methodology
Attributed to HubSpot; cited in local SEO guide
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
consumers who did a local search: 72% share of local searchers visiting store within five miles. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-search-store-visit-five-miles
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<blockquote cite="https://lighthousedata.io/data/local-search-store-visit-five-miles" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of local searchers visiting store within five miles for consumers who did a local search<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/local-search-store-visit-five-miles" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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