B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

93%

93% -- local search purchase rate for consumers searching for local businesses (2023)

2023  · BrightLocal

93% of consumers who searched for a local business made a purchase.

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Attribution: BrightLocal View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2023
Entity
consumers searching for local businesses
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
BrightLocal Primary Tier C
https://linchpinseo.com/blog/best-kpis-for-local-digital-marketing/ ↗
Confidence: 55/100 Vintage: 2023 Channel: Wayback
Source Article
Linchpin SEO : What Are The Best KPIs For Local Digital Marketing
The key to a successful marketing strategy in the dynamic digital landscape lies in its measurement and optimization. This is where Key Performance Indicators, commonly known as KPIs, step in. KPIs are quantifiable measurements that help businesses gauge the effectiveness of their marketing strategi…
Original Research
BrightLocal · Original study ↗

BrightLocal consumer survey, cited by Linchpin SEO

Methodology documented
Period Value Change
2023 (current) 93%
2024 90% -3.2%
Industrymarketing
Plain Text
consumers searching for local businesses: 93% local search purchase rate. Source: BrightLocal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-search-purchase-rate-brightlocal
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-search-purchase-rate-brightlocal" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- local search purchase rate for consumers searching for local businesses<br><small>Source: BrightLocal (2023) · <a href="https://lighthousedata.io/data/local-search-purchase-rate-brightlocal" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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