B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28%
28% -- share purchasing after local search for consumers performing local searches (2024)
28% of people performing a local search for a product or service nearby will make a purchase because of the local search.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://servicehawk.io/marketing-resources/home-services/getting-started-with-local-seo-for-service-… ↗
Source Article
Top 5 Necessities: Getting Started With Local SEO For Service Businesses
Local search engine optimization (SEO) is a strategy employed by businesses who wish to appear on the search results of potential customers who are geographically close to their physical location or are local to the area the business serves.
This has become increasingly important as more and more co…
Original Research
Google
· Original study ↗
Methodology
Attributed to Google report, cited by ServiceHawk blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers performing local searches: 28% share purchasing after local search. Source: Google (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-search-purchase-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-search-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- share purchasing after local search for consumers performing local searches<br><small>Source: Google (2024) · <a href="https://lighthousedata.io/data/local-search-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.