B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- click share for Google local pack and ads (2025)
Ads and the local pack visible at the top of the Google search results page receive over 90% of clicks.
- Attributed vaguely to ads and local pack above the fold in Google search results without primary study citation
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iseou.us
Primary
Tier C
https://www.iseou.us/understanding-the-role-of-seo-in-your-business/ ↗
Source Article
Understanding The Role Of SEO In Your Business
A local SEO plan is a necessary part in maintaining your business’ relevance across the search engines today. When you have a sound plan in place you’ll be prepared to optimize your business’ website everywhere it appears online so that your visitors are shown relevant, up-to-date facts about your b…
Original Research
iseou.us
· Original study ↗
Methodology
Blog claim about clicks going to ads and local pack at top of Google results; no original methodology cited
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Google local pack and ads: 90% click share. Source: iseou.us (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-pack-ads-90-percent-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-pack-ads-90-percent-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- click share for Google local pack and ads<br><small>Source: iseou.us (2025) · <a href="https://lighthousedata.io/data/local-pack-ads-90-percent-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.