B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- email newsletter revenue share for local media companies (2026)
15% of surveyed local media companies reported email newsletters as one of their top sources of new revenue.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
170
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Sources (2)
local media consortium
Primary
Tier A
https://salesfuel.com/best-local-advertising-now-includes-ott/ ↗
Source Article
Why the Best Local Advertising Now Includes OTT
How can local media companies succeed with OTT advertising? New data from the local media consortium reveals why the best local advertising now includes OTT, especially in the news category. Data from our most recent State of Media Sales survey confirms the growing importance of the OTT format.
What…
Also cited by
2026-07-16
Original Research
local media consortium
· Original study ↗
Methodology
State of Media Sales survey by local media consortium
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
local media companies: 15% email newsletter revenue share. Source: local media consortium (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-media-revenue-email-newsletters-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-media-revenue-email-newsletters-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- email newsletter revenue share for local media companies<br><small>Source: local media consortium (2026) · <a href="https://lighthousedata.io/data/local-media-revenue-email-newsletters-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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