B
Evidence Grade B
Graded
under review
Safe to Cite
Current
78%
78% -- local businesses relying on social media for brand awareness for local businesses (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Synup
Primary
Tier C
https://devaneyagency.com/why-you-should-outsource-social-media-the-benefit-of-a-social-media-trail-… ↗
Source Article
Why You Should Outsource Social Media – The Benefit of a Social Media “Trail Guide” – Devaney & Associates
A solid social media presence has become a must-have for brands—no matter the industry. It offers a cost-effective way to connect with a broad audience, promote products or services, and drive sales. Additionally, it helps build lasting customer relationships, strengthens brand awareness, and expand…
Original Research
Synup
· Original study ↗
Methodology
Cited from Synup research by agency blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
local businesses: 78% local businesses relying on social media for brand awareness. Source: Synup (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-businesses-social-media-brand-awareness
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<blockquote cite="https://lighthousedata.io/data/local-businesses-social-media-brand-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- local businesses relying on social media for brand awareness for local businesses<br><small>Source: Synup (2026) · <a href="https://lighthousedata.io/data/local-businesses-social-media-brand-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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