B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- share of users looking up local businesses on social platforms before visiting for Social media users (2024-2025)
Around 70% of social media users look up local businesses on social platforms before visiting.
- Stated as an approximation ('around 70 percent')
- Secondary citation with source noting it is worth verifying against primary source
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Leadenforce (citing Meta/Instagram data)
Primary
Tier C
https://www.socialmon.ai/blog/marketing-ideas-what-to-post-sorted-by-goal ↗
Source Article
Marketing ideas for 2026: what to post, sorted by goal
Marketing ideas for 2026: what to post, sorted by goal
It is Tuesday morning. You open the app, tap the plus button, and the "create post" screen stares back at you with a blinking cursor. You know you should post something. You just have no idea what, and the harder you think about it, the more eve…
Original Research
Leadenforce (citing Meta/Instagram data)
· Original study ↗
Methodology
Cited to Meta and Instagram data via Leadenforce; article itself notes it should be verified against a primary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social media users: 70% share of users looking up local businesses on social platforms before visiting. Source: Leadenforce (citing Meta/Instagram data) (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-business-social-lookup-70-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-business-social-lookup-70-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of users looking up local businesses on social platforms before visiting for Social media users<br><small>Source: Leadenforce (citing Meta/Instagram data) (2024-2025) · <a href="https://lighthousedata.io/data/local-business-social-lookup-70-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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