B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7%
7% -- retention rate improvement per second for mobile apps (2025)
Each second of load time improvement in mobile apps correlates with approximately a 7% increase in user retention.
- correlational benchmark
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
americanchase.com
Primary
Tier C
https://americanchase.com/mobile-app-kpi-metrics/ ↗
Source Article
Mobile App KPI Metrics: Essential KPIs for App Success & Growth
Original Research
americanchase.com
· Original study ↗
Methodology
Based on industry benchmarks
Methodology documented
Segmentation
IndustryMobile
Cite this stat
Plain Text
mobile apps: 7% retention rate improvement per second. Source: americanchase.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/load-time-7pct-retention-gain
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<blockquote cite="https://lighthousedata.io/data/load-time-7pct-retention-gain" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- retention rate improvement per second for mobile apps<br><small>Source: americanchase.com (2025) · <a href="https://lighthousedata.io/data/load-time-7pct-retention-gain" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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