B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.038%
0.038% -- llm traffic share of visitors for US online retail brands (2026)
LLM referrals accounted for 0.038% of total visitors on the stable US brand cohort in May 2025.
- Measured on a stable cohort of US online retail brands
- Represents baseline share in May 2025 prior to growth to 0.237% in April 2026
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.038%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
38
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alhena
Primary
Tier A
https://alhena.ai/blog/llm-traffic-online-stores-study/ ↗
Source Article
LLM Traffic to Online Stores Grew 6.5x in 12 Months: Data From 310 Brands
Original Research
Alhena
· Original study ↗
Methodology
Stable US cohort of 30 brands; grew from 0.038% to 0.237% (6.3x share increase)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online retail brands: 0.038% llm traffic share of visitors. Source: Alhena (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/llm-traffic-share-growth-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/llm-traffic-share-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.038%</strong> -- llm traffic share of visitors for US online retail brands<br><small>Source: Alhena (2026) · <a href="https://lighthousedata.io/data/llm-traffic-share-growth-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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