B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.25%
0.25% -- share of site traffic for LLMs (ChatGPT, Perplexity) (2025)
LLMs such as ChatGPT or Perplexity are responsible for an average of 0.25% of site traffic according to Search Engine Journal.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
60
Freshness
95
Source
Search Engine Journal
Primary
Tier C
https://www.watersky.digital/blog/2025/06/23/ai-seo/ ↗
Source Article
AI SEO: How Brand Discovery is Changing through AI-Powered Search & Generative AI
AI SEO: How Brand Discovery is Changing through AI-Powered Search & Generative AI
AI SEO and Brand Discovery in 2025
Traditional SEO is no longer enough. As AI tools like ChatGPT and Google AI Overviews change how people search, brands need to understand how AI reads and surfaces content – and adapt…
Original Research
Search Engine Journal
· Original study ↗
Methodology
Cited from Search Engine Journal; aggregation method not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LLMs (ChatGPT, Perplexity): 0.25% share of site traffic. Source: Search Engine Journal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/llm-site-traffic-share-2025
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<blockquote cite="https://lighthousedata.io/data/llm-site-traffic-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.25%</strong> -- share of site traffic for LLMs (ChatGPT, Perplexity)<br><small>Source: Search Engine Journal (2025) · <a href="https://lighthousedata.io/data/llm-site-traffic-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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