B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
27%
27% -- share of llm responses linking to journalistic sources for LLM responses (2026-05)
27% of LLM responses link back to journalistic sources.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Muck Rack
Primary
Tier B
https://nicolaziady.com/are-prestige-press-placements-still-worth-it/ ↗
Source Article
Are Prestige Press Placements Still Worth It? - Nicola Ziady
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BLUF: For years the outlet name was the metric. The bigger the masthead, the bigger the win. Then your audience stopped getting to the masthead – and started reading an AI summary instead. This is the scorecard I rebuilt when I re…
Original Research
Muck Rack
· Original study ↗
Methodology
Muck Rack May 2026 research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LLM responses: 27% share of llm responses linking to journalistic sources. Source: Muck Rack (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/llm-responses-journalistic-sources-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/llm-responses-journalistic-sources-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- share of llm responses linking to journalistic sources for LLM responses<br><small>Source: Muck Rack (2026-05) · <a href="https://lighthousedata.io/data/llm-responses-journalistic-sources-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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