B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
61%
61% -- share of llm responses citing earned editorial content for LLM responses (2026)
61% of LLM responses cite editorial content from earned media according to Muck Rack's study.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Muck Rack
Primary
Tier B
https://akselera.tech/en/insights/guides/brand-visibility-ai-guide ↗
Source Article
Brand Visibility in AI: How to Get Recommended by AI Assistants
Original Research
Muck Rack
· Original study ↗
Methodology
Muck Rack 'What is AI Reading?' study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LLM responses: 61% share of llm responses citing earned editorial content. Source: Muck Rack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/llm-editorial-content-61
HTML Embed
<blockquote cite="https://lighthousedata.io/data/llm-editorial-content-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of llm responses citing earned editorial content for LLM responses<br><small>Source: Muck Rack (2026) · <a href="https://lighthousedata.io/data/llm-editorial-content-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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