B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.8%
2.8% -- desktop referral share from llms for LLM referral traffic (2025)
Desktop traffic from LLMs was 2.8% of total referrals before growing to 7.4% over twelve months.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.8%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mercury Technology Solutions
Primary
Tier B
https://archive.mtsoln.com/en/blog/rag-first-content-model-killing-traditional-seo ↗
Source Article
Your SEO Playbook Is Killing Your AI Visibility: The RAG-First Content Model
Your SEO Playbook Is Killing Your AI Visibility: The RAG-First Content Model
TL;DR: AI-referred traffic surged 164% year-over-year. Your enterprise website captures virtually none of it. Not because your content is bad—but because your content architecture was built for Google's crawler, not for how…
Original Research
Mercury Technology Solutions
· Original study ↗
Methodology
Range/before-after: 2.8% to 7.4% over twelve months
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
LLM referral traffic: 2.8% desktop referral share from llms. Source: Mercury Technology Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/llm-desktop-referral-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/llm-desktop-referral-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.8%</strong> -- desktop referral share from llms for LLM referral traffic<br><small>Source: Mercury Technology Solutions (2025) · <a href="https://lighthousedata.io/data/llm-desktop-referral-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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