B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
32.5%
32.5% -- comparison question rate for LLM-referred shoppers (US online retail) (2026)
32.5% of LLM-referred shoppers who engaged with the on-site assistant asked a comparison question.
- Applies to LLM-referred visitors who engaged with the on-site assistant
- Scope is from on-site assistant interactions across the tracked brand portfolio
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32.5%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
310
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alhena
Primary
Tier A
https://alhena.ai/blog/llm-traffic-online-stores-study/ ↗
Source Article
LLM Traffic to Online Stores Grew 6.5x in 12 Months: Data From 310 Brands
Original Research
Alhena
· Original study ↗
Methodology
On-site assistant question classification
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LLM-referred shoppers (US online retail): 32.5% comparison question rate. Source: Alhena (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/llm-comparison-questions-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/llm-comparison-questions-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.5%</strong> -- comparison question rate for LLM-referred shoppers (US online retail)<br><small>Source: Alhena (2026) · <a href="https://lighthousedata.io/data/llm-comparison-questions-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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