B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- share of llm citations from earned media for large language models (2025)
90% of citations in large language models originate from earned media such as press mentions or third-party directories.
- Source also phrases this as 'up to 90%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://anypost.ai/blog/how-to-earn-ai-citations-a-full-funnel-guide-to-ai-search-visibility ↗
Source Article
How to Earn AI Citations: A Full
Original Research
Edelman
· Original study ↗
Methodology
Cited to Edelman 2025 research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
large language models: 90% share of llm citations from earned media. Source: Edelman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/llm-citations-earned-media
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<blockquote cite="https://lighthousedata.io/data/llm-citations-earned-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of llm citations from earned media for large language models<br><small>Source: Edelman (2025) · <a href="https://lighthousedata.io/data/llm-citations-earned-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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