B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
95%
95% -- livestream purchase rate for livestream shopping users (2024)
According to a NielsenIQ report, 95% of livestream users have made a purchase via livestream in the past three months.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2024
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
NielsenIQ
Primary
Tier B
https://martechasia.net/pr-newswire/ecomobi-ultimate-solution-for-accelerating-brand-revenue-growth/ ↗
Source Article
ECOMOBI: ULTIMATE SOLUTION FOR ACCELERATING BRAND REVENUE GROWTH | MartechAsia
HO CHI MINH CITY, Vietnam, Aug. 20, 2024 /PRNewswire/ — Vietnam is set to lead Southeast Asia in e-commerce growth, with the local market expected to reach USD 14.7 billion in 2024. This growth not only fuels social selling but also creates significant opportunities for businesses in affiliate and i…
Original Research
NielsenIQ
· Original study ↗
Methodology
Cited from NielsenIQ report
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
RoleAll marketers
Channelevents
Cite this stat
Plain Text
livestream shopping users: 95% livestream purchase rate. Source: NielsenIQ (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/livestream-purchase-rate-2024
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<blockquote cite="https://lighthousedata.io/data/livestream-purchase-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- livestream purchase rate for livestream shopping users<br><small>Source: NielsenIQ (2024) · <a href="https://lighthousedata.io/data/livestream-purchase-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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