B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3
3 -- watch time multiple for live social video vs pre-recorded (2019)
People spend 3 times longer watching a live social video compared to one that has been pre-recorded.
Attribution:
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Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Media Today
Primary
Tier C
https://www.getsubly.com/post/why-is-video-so-important-to-your-brand ↗
Source Article
Why Is Video So Important To Your Brand? | Subly Blog
It’s that time of the year when marketers start to plan for 2020, agencies are ramping up for event and award season, budgets are getting tighter and companies want content that converts. Well, low and behold, we’ve put together all the stats on why video is important to your marketing strategy and …
Original Research
Social Media Today
· Original study ↗
Methodology
Cited from Social Media Today
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
live social video vs pre-recorded: 3 watch time multiple. Source: Social Media Today (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/live-video-watch-time-3x
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<blockquote cite="https://lighthousedata.io/data/live-video-watch-time-3x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- watch time multiple for live social video vs pre-recorded<br><small>Source: Social Media Today (2019) · <a href="https://lighthousedata.io/data/live-video-watch-time-3x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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