B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- businesses reporting positive live chat effect on sales for small/medium businesses using live chat (2023)
79% of small/medium businesses using live chat on their website reported that live chat had a positive effect on sales, revenue, and customer loyalty.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kayako
Primary
Tier B
https://webfriendly.com/free-live-chat-software/ ↗
Source Article
The 6 Best Free Live Chat Softwares for Your Website
Live Chat Software is an essential tool for any website that wants to engage its visitors in real-time conversations. Using live chat on your website is a proven technique to increase your website’s conversion rate. It allows businesses to interact with customers directly through web chats, phone ca…
Original Research
Kayako
· Original study ↗
Methodology
Kayako live chat study surveying 1000+ consumers and 100+ small/medium business owners
Methodology documented
Segmentation
Industryecommerce
Company SizeSMB
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
small/medium businesses using live chat: 79% businesses reporting positive live chat effect on sales. Source: Kayako (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/live-chat-positive-sales-effect
HTML Embed
<blockquote cite="https://lighthousedata.io/data/live-chat-positive-sales-effect" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- businesses reporting positive live chat effect on sales for small/medium businesses using live chat<br><small>Source: Kayako (2023) · <a href="https://lighthousedata.io/data/live-chat-positive-sales-effect" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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