B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- online lead increase rate for live chat adopters (2026)
Adding live chat to a website can increase online leads by an average of 40%.
- Conditioned on being done correctly
- Average estimate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
ApexChat
Primary
Tier B
https://www.apexchat.com/chat-study/ ↗
Source Article
Chat Study
Original Research
ApexChat
· Original study ↗
Methodology
Vendor-published chat study; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
live chat adopters: 40% online lead increase rate. Source: ApexChat (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/live-chat-increase-online-leads-40-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/live-chat-increase-online-leads-40-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- online lead increase rate for live chat adopters<br><small>Source: ApexChat (2026) · <a href="https://lighthousedata.io/data/live-chat-increase-online-leads-40-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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