B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- consumer preference for live chat for online consumers (2015)
44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.pixelmattic.com/blog/lead-generation-tips-transform-website/ ↗
Source Article
10 Lead Generation Tips To Transform Your WordPress Website - Pixelmattic
Websites are generally thought of as a hygiene issue. Most people don’t think beyond that in terms of what it can do for their business. As a result, most websites are a carbon copy of sales & marketing brochures.
A well-planned and executed website can play a central role in your business strategy,…
Original Research
Forrester
· Original study ↗
Methodology
Forrester report 'Making Proactive Chat Work', cited by Pixelmattic
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 (current) | 44% | |
| 2025 | 46% | +4.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 44% consumer preference for live chat. Source: Forrester (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/live-chat-consumer-preference-forrester
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<blockquote cite="https://lighthousedata.io/data/live-chat-consumer-preference-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- consumer preference for live chat for online consumers<br><small>Source: Forrester (2015) · <a href="https://lighthousedata.io/data/live-chat-consumer-preference-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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