B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
46%
46% -- consumer preference for live chat for online consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nothingnonsense.com
Primary
Tier C
https://nothingnonsense.com/live-chat-softwares/ ↗
Source Article
Best Live Chat Softwares (In-Depth Reviews & Comparisons)
Live chat software allows companies and businesses to communicate with their customers much more efficiently compared to traditional methods such as phone calls and email. With live chat, customers can access an agent in minutes and have their issues addressed.
Every business has a duty to respond t…
Original Research
nothingnonsense.com
· Original study ↗
Methodology
Cited aggregate data on customer support channel preference; original survey not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 44% | |
| 2025 (current) | 46% | +4.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 46% consumer preference for live chat. Source: nothingnonsense.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-live-chat-46pct
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-live-chat-46pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- consumer preference for live chat for online consumers<br><small>Source: nothingnonsense.com (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-live-chat-46pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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