B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- cart value lift from live chat for ecommerce businesses with staffed live chat (2023)
Ecommerce businesses that staff live chat sell 10% to 15% more per cart according to Forrester.
- Reported as a range of 10% to 15%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://fether.app/zh/blogs/shopify-chronicles/average-order-value-definition-5-ways-to-grow-it-2023 ↗
Source Article
Average Order Value: Definition + 5 Ways To Grow It
Traffic to your site is high. Conversion rates are good. But then you read the fine print: your order values, the amount customers buy at checkout, are consistently low.
Average order value (AOV) is a useful metric to monitor as you grow your business. Traditionally, it’s one of the first numbers bu…
Original Research
Forrester
· Original study ↗
Methodology
Range of 10%-15% reported; midpoint used. Cited to Forrester research.
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
ecommerce businesses with staffed live chat: 10% cart value lift from live chat. Source: Forrester (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/live-chat-cart-value-lift-forrester
HTML Embed
<blockquote cite="https://lighthousedata.io/data/live-chat-cart-value-lift-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- cart value lift from live chat for ecommerce businesses with staffed live chat<br><small>Source: Forrester (2023) · <a href="https://lighthousedata.io/data/live-chat-cart-value-lift-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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