B
Evidence Grade B
Safe to Cite
Recent
43%
43% -- litmus email analytics roi for brands using Litmus Email Analytics (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/?utm_campaign=Social&utm_content=… ↗
Source Article
The ROI of Email Marketing [Infographic]
Key takeaways ✨- Email ROI is between 10:1 and 36:1 for most companies, followed by 36:1 and 50:1.
- Customer engagement emails, promotional emails, and newsletters drive the highest ROI.
- Litmus boosts email ROI through engaging personalization, easy testing, actionable analytics, and more.
|
Emai…
Original Research
Litmus
· Original study ↗
Methodology
Source: Litmus' 2025 State of Email Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands using Litmus Email Analytics: 43% litmus email analytics roi. Source: Litmus (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/litmus_email_analytics_roi
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<blockquote cite="https://lighthousedata.io/data/litmus_email_analytics_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- litmus email analytics roi for brands using Litmus Email Analytics<br><small>Source: Litmus (2025) · <a href="https://lighthousedata.io/data/litmus_email_analytics_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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