B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- ai adopter roi exceedance uplift for Email marketers adopting AI in an advanced way (2026)
According to the Litmus 2026 report, advanced AI adopters are 75% more likely to achieve an email ROI exceeding 45:1.
- Correlation does not imply causation
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Lighthouse Research Team
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://www.lucaattolini.com/email-marketer/ ↗
Source Article
Email Marketer: chi è, cosa fa, quando serve - Luca Attolini
Un email marketer progetta, scrive e misura le comunicazioni email che generano fatturato ricorrente per un ecommerce o un’azienda. Il perimetro comprende lista, segmentazione, flow automatici, deliverability e attribuzione del fatturato. È una figura tecnica e commerciale insieme, valutata su quant…
Original Research
Litmus
· Original study ↗
Methodology
Litmus 2026 report as cited by the article: advanced AI adopters in email marketing are 75% more likely to exceed an email return of 45:1 (ROI benchmark).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketers adopting AI in an advanced way: 75% ai adopter roi exceedance uplift. Source: Litmus (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/litmus-2026-ai-advanced-roi-likelihood
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<blockquote cite="https://lighthousedata.io/data/litmus-2026-ai-advanced-roi-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- ai adopter roi exceedance uplift for Email marketers adopting AI in an advanced way<br><small>Source: Litmus (2026) · <a href="https://lighthousedata.io/data/litmus-2026-ai-advanced-roi-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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