B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- marketing leaders email roi 10 36 share for Marketing leaders reporting email ROI of $10-$36 per $1 invested (2025)
According to Litmus State of Email 2025, 35% of marketing leaders report an email ROI between $10 and $36 per $1 invested.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://www.lucaattolini.com/email-marketer/ ↗
Source Article
Email Marketer: chi è, cosa fa, quando serve - Luca Attolini
Un email marketer progetta, scrive e misura le comunicazioni email che generano fatturato ricorrente per un ecommerce o un’azienda. Il perimetro comprende lista, segmentazione, flow automatici, deliverability e attribuzione del fatturato. È una figura tecnica e commerciale insieme, valutata su quant…
Original Research
Litmus
· Original study ↗
Methodology
Litmus State of Email 2025: share of marketing leaders declaring email channel ROI between $10 and $36 per $1 invested; cited by secondary source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing leaders reporting email ROI of $10-$36 per $1 invested: 35% marketing leaders email roi 10 36 share. Source: Litmus (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/litmus-2025-email-roi-10-36-share
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<blockquote cite="https://lighthousedata.io/data/litmus-2025-email-roi-10-36-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- marketing leaders email roi 10 36 share for Marketing leaders reporting email ROI of $10-$36 per $1 invested<br><small>Source: Litmus (2025) · <a href="https://lighthousedata.io/data/litmus-2025-email-roi-10-36-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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